http://keithsbook.com Keith Wisniewski :: Writer Wed, 07 Mar 2012 01:20:16 +0000 http://keithsbook.com en http://keithsbook.com/Writings http://keithsbook.com/following/keithsbook.com/Writings Wed, 07 Mar 2012 01:20:16 +0000 Keith Wisniewski :: Writer 2952082 Click to read: Doing Time in Monopoly Jail Click to read: The Inception of Inception ************************************************************* <img src="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--SANTA.jpg" width="670" height="3018" width_o="811" height_o="3654" src_o="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--SANTA_o.jpg" data-mid="15702939" border="0" align="left"/> ************************************************************* <img src="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--ABE.jpg" width="670" height="935" width_o="811" height_o="1132" src_o="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--ABE_o.jpg" data-mid="15029098" border="0" align="left"/> ************************************************************* <img src="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--CHIMP.jpg" width="670" height="1580" width_o="880" height_o="2076" src_o="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--CHIMP_o.jpg" data-mid="15029307" border="0" align="left"/> ************************************************************* <img src="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--GALAXY.jpg" width="670" height="890" width_o="880" height_o="1170" src_o="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--GALAXY_o.jpg" data-mid="15029325" border="0" align="left"/> ************************************************************* <img src="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--ONE-PERSON.jpg" width="670" height="1234" width_o="866" height_o="1596" src_o="http://payload32.cargocollective.com/1/6/196259/2952082/WRITINGS-PAGE--ONE-PERSON_o.jpg" data-mid="15039808" border="0" align="left"/> Click to read: Doing Time in Monopoly Jail Click to read: The Inception of Inception ************************************************************* ... http://keithsbook.com/Bio http://keithsbook.com/following/keithsbook.com/Bio Tue, 06 Mar 2012 15:24:41 +0000 Keith Wisniewski :: Writer 2950961 <img src="http://payload32.cargocollective.com/1/6/196259/2950961/KeithWisniewskiResume-300dpi-LARGE-GENEVA.jpg" width="670" height="837" width_o="2048" height_o="2558" src_o="http://payload32.cargocollective.com/1/6/196259/2950961/KeithWisniewskiResume-300dpi-LARGE-GENEVA_o.jpg" data-mid="15078452" border="0" align="left"/> http://keithsbook.com/More-Print http://keithsbook.com/following/keithsbook.com/More-Print Mon, 05 Mar 2012 16:22:24 +0000 Keith Wisniewski :: Writer 2942170 Powerbar This is an old favorite of mine that won an Art Directors Club gold cube. <img src="http://payload32.cargocollective.com/1/6/196259/2942170/powerbar-large.jpg" width="670" height="496" width_o="800" height_o="593" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/powerbar-large_o.jpg" data-mid="14979626" border="0" align="left"/> Parker Pens You’d be surprised how many historical figures used Parker pens because they could be counted on to never skip, blotch, or clog. All of these are true stories. And some of my favorite copy I’ve ever written. <img src="http://payload32.cargocollective.com/1/6/196259/2942170/baberuth-large.jpg" width="670" height="866" width_o="950" height_o="1229" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/baberuth-large_o.jpg" data-mid="14979861" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2942170/macarthur-large.jpg" width="670" height="866" width_o="950" height_o="1229" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/macarthur-large_o.jpg" data-mid="14979884" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2942170/einstein-large.jpg" width="670" height="866" width_o="950" height_o="1229" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/einstein-large_o.jpg" data-mid="14979899" border="0" align="left"/> Sharp To communicate the stunning picture quality of the Sharp Aquos HD TV, we created these full-page print ads to look like actual letters from customers. <img src="http://payload32.cargocollective.com/1/6/196259/2942170/Sharp-letters-1-large.jpg" width="670" height="888" width_o="900" height_o="1194" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/Sharp-letters-1-large_o.jpg" data-mid="14980059" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2942170/sharp-letters-2-large.jpg" width="670" height="883" width_o="900" height_o="1187" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/sharp-letters-2-large_o.jpg" data-mid="14980103" border="0" align="left"/> UCLA Anderson School of Management To demonstrate that an MBA from UCLA Anderson School of Management gives students access to the prestigious Anderson network, these business cards were inserted into a special B-School edition of Business Week. Each card is from an actual UCLA Anderson alum, who now holds a high-level position at the company listed. Calling the personalized phone number leads to a voicemail message from the alum discussing the value of the Anderson network and offers to send them a brochure if they leave a message. <img src="http://payload32.cargocollective.com/1/6/196259/2942170/UCLA-MAG-AD-LARGE.jpg" width="670" height="335" width_o="1399" height_o="700" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/UCLA-MAG-AD-LARGE_o.jpg" data-mid="15017536" border="0" align="left"/> Ciclon Tequila-Spiked Rum These ads are from the 100% Unbelievable campaign. If you missed the accompanying "Rapper CD" piece, check it out in the Bacardi section. <img src="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-112pounds-large.jpg" width="600" height="833" width_o="600" height_o="833" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-112pounds-large_o.jpg" data-mid="14980358" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-stripper-large.jpg" width="600" height="837" width_o="600" height_o="837" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-stripper-large_o.jpg" data-mid="14980366" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-gasproblem-large.jpg" width="600" height="831" width_o="600" height_o="831" src_o="http://payload32.cargocollective.com/1/6/196259/2942170/CICLON-gasproblem-large_o.jpg" data-mid="14980381" border="0" align="left"/> Powerbar This is an old favorite of mine that won an Art Directors Club gold cube. Parker Pens You’d be surprised how many historical figures used Parker pens... http://keithsbook.com/More-TV http://keithsbook.com/following/keithsbook.com/More-TV Mon, 05 Mar 2012 16:02:34 +0000 Keith Wisniewski :: Writer 2941837 Starlight Children's Foundation : “Kobe and Alex” Spending the day with Kobe Bryant was definitely cool, but it was 12 year old Alex that really impressed me. If you watch the spot, you’ll see why. Amazing. Redbull : "Hardwell" This mockumentary delves into the prolific career of adult film star, Derek Hardwell. BallPark : "Sofa" This spot shows how men are a bit different. Papa Murphy's Take 'N' Bake Pizza : “Field” The concept here is that they make the pizza fresh, and you cook it at home. So, in essence, they do all the work, and you take all of the credit. Dish Network : "Gettin it" No matter what else happens in my career, I can say I got to direct “Blue” from the movie Old School. They can’t take that away from me. Harpseals.org : "Park" I wrote and directed this spot on spec. Then I contacted Harpseals.org to see if they wanted to actually run it. Surprisingly, they agreed.The spot ended up airing on national cable channel, Animal Planet, during the highly publicized airing of the HD masterpiece series “Planet Earth.” Starlight Children's Foundation : “Kobe and Alex” Spending the day with Kobe Bryant was definitely cool, but it was 12 year old Alex that really impressed me. ... http://keithsbook.com/Activision http://keithsbook.com/following/keithsbook.com/Activision Mon, 05 Mar 2012 15:25:37 +0000 Keith Wisniewski :: Writer 2940829 Quantum of Solace videogame: page takeover / interactive banner James Bond. 007. Whatever you call him, he totally kicks ass in this videogame version of the movie. This interactive banner lets users select some of Bond’s favorite weapons and see how he uses them, view locations around the world that are featured in the game, and more. Click image to launch. <img src="http://payload32.cargocollective.com/1/6/196259/2940829/BOND.png" width="430" height="512" width_o="430" height_o="512" src_o="http://payload32.cargocollective.com/1/6/196259/2940829/BOND_o.png" data-mid="15150053" border="0" align="left"/> “Coffin” This spot was for Activision’s True Crime: Streets of L.A. videogame. This is a first-person shooter-style game where you play a renegade cop who has to clean up the streets of Los Angeles from criminals and thugs by any means necessary. Quantum of Solace videogame: page takeover / interactive banner James Bond. 007. Whatever you call him, he totally kicks ass in this videogame version of the... http://keithsbook.com/California-Avocados http://keithsbook.com/following/keithsbook.com/California-Avocados Mon, 05 Mar 2012 13:38:31 +0000 Keith Wisniewski :: Writer 2940540 California Avocados has been running billboards with funny, interesting headlines for many years. You may have even seen some in the books. <img src="http://payload32.cargocollective.com/1/6/196259/2940540/GREENMOVEMENT-NEW-LARGE.jpg" width="670" height="304" width_o="900" height_o="409" src_o="http://payload32.cargocollective.com/1/6/196259/2940540/GREENMOVEMENT-NEW-LARGE_o.jpg" data-mid="14972580" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2940540/SEVEN-LAYER-LARGE.jpg" width="670" height="304" width_o="900" height_o="409" src_o="http://payload32.cargocollective.com/1/6/196259/2940540/SEVEN-LAYER-LARGE_o.jpg" data-mid="14972609" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2940540/NOT-SHARING-large.jpg" width="670" height="304" width_o="900" height_o="409" src_o="http://payload32.cargocollective.com/1/6/196259/2940540/NOT-SHARING-large_o.jpg" data-mid="14972669" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2940540/LICK-PITS2-LARGE.jpg" width="670" height="304" width_o="900" height_o="409" src_o="http://payload32.cargocollective.com/1/6/196259/2940540/LICK-PITS2-LARGE_o.jpg" data-mid="14972680" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2940540/HAMBURGIER-large.jpg" width="670" height="304" width_o="900" height_o="409" src_o="http://payload32.cargocollective.com/1/6/196259/2940540/HAMBURGIER-large_o.jpg" data-mid="14972691" border="0" align="left"/> California Avocados has been running billboards with funny, interesting headlines for many years. You may have even seen some in the books. http://keithsbook.com/The-Truth-is-Purple http://keithsbook.com/following/keithsbook.com/The-Truth-is-Purple Mon, 05 Mar 2012 13:28:45 +0000 Keith Wisniewski :: Writer 2940377 TheTruthisPurple.com is a website I created with my creative partner, Scott Rasmussen, as a way of showing how the right wing and the left wing both spin simple facts to each extreme. The truth is never red or blue, it's usually purple. Click image to launch. Splash page: <img src="http://payload32.cargocollective.com/1/6/196259/2940377/Website Main Visual infographic.jpg" width="670" height="552" width_o="1190" height_o="981" src_o="http://payload32.cargocollective.com/1/6/196259/2940377/Website Main Visual infographic_o.jpg" data-mid="14972113" border="0" align="left"/> Content page: <img src="http://payload32.cargocollective.com/1/6/196259/2940377/Website Main Visual2.jpg" width="670" height="552" width_o="1190" height_o="981" src_o="http://payload32.cargocollective.com/1/6/196259/2940377/Website Main Visual2_o.jpg" data-mid="14972207" border="0" align="left"/> TheTruthisPurple.com is a website I created with my creative partner, Scott Rasmussen, as a way of showing how the right wing and the left wing both spin simple... http://keithsbook.com/Kia-Motors http://keithsbook.com/following/keithsbook.com/Kia-Motors Mon, 05 Mar 2012 13:08:16 +0000 Keith Wisniewski :: Writer 2940205 “Date” In this spot, a guy prepares for his date the old fashioned way. And by old fashioned, I mean not old fashioned. Here's some print ads: <img src="http://payload32.cargocollective.com/1/6/196259/2940205/SORENTO-large.jpg" width="670" height="433" width_o="950" height_o="615" src_o="http://payload32.cargocollective.com/1/6/196259/2940205/SORENTO-large_o.jpg" data-mid="14971409" border="0" align="left"/> <img src="http://payload32.cargocollective.com/1/6/196259/2940205/KIA-RIO5-large.jpg" width="670" height="433" width_o="1000" height_o="647" src_o="http://payload32.cargocollective.com/1/6/196259/2940205/KIA-RIO5-large_o.jpg" data-mid="14971441" border="0" align="left"/> Fullscreen An outdoor board: <img src="http://payload32.cargocollective.com/1/6/196259/2940205/SPORTAGEbillboard-large.jpg" width="670" height="279" width_o="1000" height_o="417" src_o="http://payload32.cargocollective.com/1/6/196259/2940205/SPORTAGEbillboard-large_o.jpg" data-mid="14971597" border="0" align="left"/> “Date” In this spot, a guy prepares for his date the old fashioned way. And by old fashioned, I mean not old fashioned. Here's some print ads: An... http://keithsbook.com/Stuff-Magazine http://keithsbook.com/following/keithsbook.com/Stuff-Magazine Sun, 04 Mar 2012 21:05:19 +0000 Keith Wisniewski :: Writer 2935783 The Stuff Market microsite When you put half-naked women on the cover of your magazine, it’s easy for people to forget that you’re actually the authority on men’s stuff. So, we created a fully integrated campaign to make viewers aware that Stuff Magazine is the leader in all things cool for men. TheStuffMarket.com helps men keep up with what’s hot in pop culture by letting them see in real-time what stuff is currently cool or not cool based on the popularity of certain styles, products, and trends on the internet. <img src="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF-WEB-FINAL.jpg" width="670" height="479" width_o="1032" height_o="739" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF-WEB-FINAL_o.jpg" data-mid="14946996" border="0" align="left"/> The Stuff Market mobile component For men who needed up-to-the minute info about their stuff, a list of hot and not-so-hot items was sent to their mobile phone in real time. Allowing them to make decisions about what to buy or not to buy while they were actually out shopping. <img src="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF MOBILE FINAL.jpg" width="598" height="326" width_o="598" height_o="326" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF MOBILE FINAL_o.jpg" data-mid="15518905" border="0" align="left"/> Ticker Billboard This outdoor board displays what’s cool and what isn’t on a continually updated stock-like ticker. <img src="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF BILLBOARD.jpg" width="670" height="357" width_o="2048" height_o="1091" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/STUFF BILLBOARD_o.jpg" data-mid="14947333" border="0" align="left"/> Here are some print ads from the campaign: <img src="http://payload31.cargocollective.com/1/6/196259/2935783/TRUCKER CAP large.gif" width="670" height="433" width_o="864" height_o="559" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/TRUCKER CAP large_o.gif" data-mid="14947652" border="0" align="left"/> <img src="http://payload31.cargocollective.com/1/6/196259/2935783/FOSHIZZLE-large.gif" width="670" height="433" width_o="800" height_o="518" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/FOSHIZZLE-large_o.gif" data-mid="14947661" border="0" align="left"/> <img src="http://payload31.cargocollective.com/1/6/196259/2935783/VCR-large.gif" width="670" height="433" width_o="864" height_o="559" src_o="http://payload31.cargocollective.com/1/6/196259/2935783/VCR-large_o.gif" data-mid="14947665" border="0" align="left"/> The Stuff Market microsite When you put half-naked women on the cover of your magazine, it’s easy for people to forget that you’re actually the authority on... http://keithsbook.com/Autodesk http://keithsbook.com/following/keithsbook.com/Autodesk Sun, 04 Mar 2012 20:18:47 +0000 Keith Wisniewski :: Writer 2935607 The World Project: 8-Page Magazine Insert No, Autodesk has nothing to do with cars. They’re actually the world’s leading software company for architects, engineers, product designers, and even video game creators. In short, they give creators the chance to bring their complex creations to life before they’re actually built. This is an 8-page magazine insert we did to launch “The World Project,” a challenge to designers everywhere to help find solutions to some of the world’s biggest problems such as famine, global warming, disease, etc. Designers were encouraged to create an innovative solution and submit their design online, where the best ones were chosen by leaders in their fields. The winning designs were then displayed in a traveling exhibit across the country. <img src="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-INSERT-PAGE-BIG.gif" width="670" height="469" width_o="1000" height_o="700" src_o="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-INSERT-PAGE-BIG_o.gif" data-mid="14945908" border="0" align="left"/> Fullscreen The World Project website: <img src="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-WEB--flat.jpg" width="670" height="655" width_o="1333" height_o="1304" src_o="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-WEB--flat_o.jpg" data-mid="14946308" border="0" align="left"/> These print ads show the power that Autodesk-created products can have on the world around us. <img src="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-1-BIG.gif" width="670" height="429" width_o="1152" height_o="738" src_o="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-1-BIG_o.gif" data-mid="14945824" border="0" align="left"/> <img src="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-2-BIG.gif" width="670" height="429" width_o="1152" height_o="738" src_o="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-2-BIG_o.gif" data-mid="14945841" border="0" align="left"/> <img src="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-3-BIG.gif" width="670" height="429" width_o="1152" height_o="738" src_o="http://payload31.cargocollective.com/1/6/196259/2935607/AUTODESK-PRINT-3-BIG_o.gif" data-mid="14945842" border="0" align="left"/> Fullscreen The World Project: 8-Page Magazine Insert No, Autodesk has nothing to do with cars. They’re actually the world’s leading software company for architects,...