730 Days campaign
Wireless companies make you wait two whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows the ordeal of one man (played by SNL alum Bill Hader) living with his outdated, broken-down phone over those 730 days.
• Gold National Addy
• Silver Effie
Let's Run There global platform
It's not every day that you get to help create a new global brand platform for a $1+ billion company. "Let's Run There" is all about moving toward those places that make you feel more alive- whether it's a barrier waiting to be broken, a feeling waiting to be evoked, or a finish line waiting to be crossed.
The launch featured broadcast TV with music from the Yeah Yeah Yeahs, along with OOH in LA, NYC, Tokyo, and Seoul among others, a partnership with actor Jeremy Renner, and more.
It Might As Well Be You campaign
We all have things we want to do. Goals we want to accomplish. Both big and small, we’re all striving for something. This campaign seeks to empower everyone to unlock their potential and get after that thing you really want to do. After all, someone is going to do that thing… It might as well be you.
This campaign features NFL MVP QB Patrick Mahomes.
Photography
Essentia is premium ionized alkaline water. In a sea of blue competitors, we created an ownable look that placed our iconic bottle into graphic compositions featuring our signature red, black, and white colorways. Using bold silhouettes and shadow techniques, we wanted to convey the graphic power of the brand and the purity of the water itself.
• Shortlisted at the 100th ADC awards
Glycerin 21 global launch
The new Glycerin shoe was so light and its midsole pumped so full of nitrogen that it was practically weightless. This campaign depicts the feeling you get when you can't feel the ground beneath your feet. The campaign even featured an anti-gravity suit to help demonstrate the weightless feeling. Bye bye gravity, you had a good run.
Stop for Nothing campaign
Being resilient takes motivation, strength, and stamina. But to maintain it, you sometimes need to take a moment to re-center. This campaign reminds us that the more fatigued you get, the more warped and imposing the world around you feels– until a moment of hydration can get you back to 100%... and back after it. Pause for hydration. Stop for nothing.
This campaign features NBA player Jimmy Butler, NFL QB Justin Fields, and recording artist Tate McRae.
2 Gallon Box- Made for More campaign
Essentia customers are always striving for more... to do more, to live more, to BE more. They push themselves at the gym, live better at home, go the extra mile at work, and want to do more for our planet. So, we created a product that delivers more to them: The Essentia Water 2 Gallon Box. Made for more.
Eddie. Set. Go.
We pitched Eddie Bauer with the idea of radical reappraisal of the brand. That meant no more people in mom jeans sitting on Adirondack chairs by the lake. Eddie Bauer was an innovative outdoor clothing company with adventure at the core of their DNA. Just no one knew it.
We came up with "Eddie. Set. Go." as a rallying cry to get people to go out there and start living their own adventure. Not only did this concept win the pitch, they loved the idea so much that they produced the pitch-winning campaign.
The results? Eddie Bauer sold out of its two marquee pieces of outdoor apparel (both featured in the campaign). Brand consideration reached its highest point in decades, and Outside Magazine named Eddie Bauer as Outdoor Marketer of the Year.
Toy Box App
To help kids spark their imagination, we created Toy Box, an Augmented Reality app that takes the thing parents all throw away— the IKEA box— and turns it into a one-of-a-kind playtime adventure.
The app not only reinforced IKEA’s mission to help improve home life for families and foster creativity, but also helped reduce paper waste in the process.
Ghost Max global launch
To launch the highly anticipated Ghost Max shoe globally, we created this spot along with accompanying content throughout social and various channels. The results smashed all expectations, becoming the most successful shoe launch in Brooks’ history.
Alex and Kobe
Starlight Children's Foundation grants wishes to children with terminal illnesses. I wrote this spot for Kobe Bryant and got to see up-close why he was one of the greatest players of all time. But what equally impressed me was the co-star of the spot, 12-year old Alex. If you watch the spot, you’ll understand why. It was a day none of us would forget.
A book that I published of my tweets
From Amazon.com: With well over dozens of followers enjoying his 140-character view of the world, Keith Wisniewski truly is one in a million when it comes to humorists on Twitter. Now, for the first time ever, Wisniewski’s best and funniest thoughts are compiled into one handsome collection. Widely hailed as the Citizen Kane of books of tweets, this compilation covers everything from pop culture to politics to just random thoughts. It’s all here in print for longtime fans, as well as the Amish, to enjoy.
The world's first book promo featuring the Amish
Adweek article (click to view)
Sample tweets
TL Launch
Acura realized they needed to make some big changes if they were going to keep pace alongside other true luxury car brands like Mercedes, BMW, and Lexus. They decided to launch a completely redesigned TL model, re-looking at every facet of the car. The result was “The most powerful Acura ever built.”
Binge Watchers Anonymous
To help launch T-Mobile's latest offering-- Binge On (where customers can stream Netflix, Hulu, and others without counting against their data limits) -- we created bingewatchersanonymous.org. On the site, users could see our video starring Aaron Paul, create their own "meme-bership card" to share socially, and even call an 800# to get help from the Breaking Bad star himself.
Girl With The Pink Dress campaign
As part of the iconic "girl with a pink dress" campaign, this spot shows how hard it is to say goodbye to the internet.
Steve Harvey Super Bowl
Our team created the social campaign that helped turn T-Mobile's 2016 Super Bowl spot into a Top 10 viral hit as one of the most shared ads of the Super Bowl, according to Ad Age.
Catch Jeremy
To announce T-Mobile’s Unlimited Global Data Plan for traveling abroad, this integrated campaign centered around Jeremy- a young kid traveling around Europe and racking up crazy overage costs with competitor AT&T. Broadcast, social, and digital directed people to an online site where users tried to Catch Jeremy in real-time by piecing together clues from his social media posts, all culminating in a PR stunt with T-Mobile’s CEO.
Outdoor work
Live Ant Farm Experiential
Today, there's no time for downtime. To announce AT&T's service underground on the subways of Philadelphia, we installed real ant farms near subway entrances, complete with live ants.
NCAA Tournament
When AT&T sponsored the men’s NCAA basketball tournament, they put all 63 games live exclusively on their LG Vu phone with something called Mobile TV.
So, our idea was simple. Show all 64 teams competing for the same thing, all in one place. These print ads ran in Sports Illustrated and USA Today, and helped reduce productivity in workplaces all across America.
• Communication Arts
• Lurzer's Archive Magazine
NY Yankees Sponsorship
The world’s best rivalry gets the AT&T treatment in this print ad we did for Yankees Magazine.
California Avocados has been running billboards with funny, interesting headlines for many years. You may have even seen some of these in the award books.
Beauty shots
In case you were wondering, yes these ads were real. Targeted toward adult collectors, the idea behind these print ads was to re-create the typical beauty shots you see for real cars. To pull this off, we used famed life-sized car photographer, Bill Cash.
You might’ve seen this campaign featured in Communication Arts magazine, Creativity magazine, and a few other places.
TV spots
This first spot was directed by yours truly, and was short listed at Cannes. The next spot was part of a campaign for Bacardi Silver. Each spot featured an awkward situation that was easily fixed by consulting the Bacardi Silver manual.
Fruit Stickers Experiential
To help launch Bacardi’s Flavors line of rums, we created stickers that we placed on fruit in grocery stores.
This is a campaign of episodic webisodes I wrote and directed for Dell to launch their new super efficient OptiPlex 755 computer for I.T. departments.
Each episode centers around two co-workers who are obsessed with the I.T. guy in their office. They wonder what the hell this guy’s doing with all his new free time, why he’s so successful, and if in fact he might be a real-life wizard.
Print campaign
After winning the $300M Chevy account, this was the first print that launched in magazines across the country. The intent was to breathe new life into the 100-year-old brand by using dynamic photography and playful headlines geared towards to a younger demographic.
Universal Rules
This campaign of 3 spots lets viewers know that people live by a different set of rules at Universal Orlando’s theme park and resort.
This is an old favorite of mine that won an Art Directors Club gold cube.
