Keith Wisniewski
Creative Director / Writer
Let's Run There global platform
It's not every day that you get to help create a new global brand platform for a $1+ billion company. "Let's Run There" is all about moving toward those places that make you feel more alive- whether it's a barrier waiting to be broken, a feeling waiting to be evoked, or a finish line waiting to be crossed.
The launch featured broadcast TV with music from the Yeah Yeah Yeahs, along with OOH in LA, NYC, Tokyo, and Seoul among others, a partnership with actor Jeremy Renner, and more.