It Might As Well Be You campaign

We all have things we want to do. Goals we want to accomplish. Both big and small, we’re all striving for something. This campaign seeks to empower everyone to unlock their potential and get after that thing you really want to do. After all, someone is going to do that thing… It might as well be you.

This campaign features NFL MVP QB Patrick Mahomes.

Photography

Essentia is premium ionized alkaline water. In a sea of blue competitors, we created an ownable look that placed our iconic bottle into graphic compositions featuring our signature red, black, and white colorways. Using bold silhouettes and shadow techniques, we wanted to convey the graphic power of the brand and the purity of the water itself.

• Shortlisted at the 100th ADC awards