Toy Box App

To help kids spark their imagination, we created Toy Box, an Augmented Reality app that takes the thing parents all throw away— the IKEA box— and turns it into a one-of-a-kind playtime adventure.

The app not only reinforced IKEA’s mission to help improve home life for families and foster creativity, but also helped reduce paper waste in the process.

Adweek article (click to view)