Binge Watchers Anonymous
To help launch T-Mobile's latest offering-- Binge On (where customers can stream Netflix, Hulu, and others without counting against their data limits) -- we created bingewatchersanonymous.org. On the site, users could see our video starring Aaron Paul, create their own "meme-bership card" to share socially, and even call an 800# to get help from the Breaking Bad star himself.
Girl With The Pink Dress campaign
As part of the iconic "girl with a pink dress" campaign, this spot shows how hard it is to say goodbye to the internet.
Steve Harvey Super Bowl
Our team created the social campaign that helped turn T-Mobile's 2016 Super Bowl spot into a Top 10 viral hit as one of the most shared ads of the Super Bowl, according to Ad Age.
Catch Jeremy
To announce T-Mobile’s Unlimited Global Data Plan for traveling abroad, this integrated campaign centered around Jeremy- a young kid traveling around Europe and racking up crazy overage costs with competitor AT&T. Broadcast, social, and digital directed people to an online site where users tried to Catch Jeremy in real-time by piecing together clues from his social media posts, all culminating in a PR stunt with T-Mobile’s CEO.
Outdoor work